000			01440nam a2200265 a 4500
001			58976
005			20260219124018.0
020			_a9781292193335
040			_aAIS _dAIS
100			_aDave Chaffey
100			_aDavid Edmundson-Bird
100			_aTanya Hemphill
245			_aDigital Business and E-Commerce Management: Strategy, Implementation and Practice
082			_a658.8/72
250			_a7th
260			_aUnited Kingdom _bPearson _c2019
520			_aThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
655			_aElectronic commerce
655			_aBusiness enterprises
655			_aComputer networks
655			_aBusiness
655			_aMarketing
655			_aManagement
650			_aGlobal Digital Business (BIN2042-N)
999			_c58976 _d58976