000 01321nam a2200241 a 4500
001 58978
005 20260219124018.0
020 _a9781292016689
040 _aAIS
_dAIS
100 _aStuart Wall
100 _aSonal Minocha
100 _aBrownen Rees
245 _aInternational Business
082 _a658.049
250 _a4th
260 _aHarlow, England
_bPearson
_c2015
520 _aWe live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
655 _aInternational business enterprises
655 _aInternational economic relations
655 _aGlobalization
655 _aBusiness
650 _aInternational Business and Management (ECO2023-N )
999 _c58978
_d58978