| 000 | 01271nam a2200169 a 4500 | ||
|---|---|---|---|
| 001 | 59336 | ||
| 005 | 20260219124024.0 | ||
| 020 | _a9780631226093 | ||
| 040 | _aAIS | ||
| 100 | _aDavid Wilson | ||
| 100 | _aStephen Cummings | ||
| 245 | _aImages of Strategy | ||
| 082 | _a658.401 | ||
| 260 |
_aUK _bBlackwell Publishing _c2003 |
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| 520 | _aImages of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience. | ||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Images of strategy by Stephen Cummings, David Wilson.pdf | ||
| 999 |
_c59336 _d59336 |
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