| 000 | 01095nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 59766 | ||
| 005 | 20260219124030.0 | ||
| 020 | _a9780316679077 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aMalcolm Gladwell | ||
| 245 | _aThe Tipping Point: How Little Things Can Make a Big Difference | ||
| 082 | _a302.2 | ||
| 260 |
_aUSA _bBack Bay Books _c2002 |
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| 520 | _aThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. | ||
| 655 | _aNonfiction | ||
| 655 | _aPsychology | ||
| 655 | _aSelf Help | ||
| 655 | _aSociology | ||
| 655 | _aScience | ||
| 655 | _aBusiness | ||
| 655 | _aEconomics | ||
| 999 |
_c59766 _d59766 |
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