000 01320nam a2200193 a 4500
001 59843
005 20260219124031.0
020 _a9780091955021
040 _aAIS
_dAIS
100 _aEdward De Bono
245 _aLateral Thinking: An Introduction
082 _a153.35
260 _aLondon
_bVermilion
_c2016
520 _aWhy do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving. First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from.
655 _aNonfiction
655 _aPsychology
655 _aSelf Help
650 _a(EXD 300) Design Major Final Portfolio
999 _c59843
_d59843