000			01485nam a2200229 a 4500
001			59869
005			20260219124032.0
020			_a9780141016405
040			_aAIS _dAIS
100			_aSeth Godin
245			_aPurple Cow: Transform Your Business by Being Remarkable
082			_a658.8
260			_aGreat Britain _bPenguin Business _c2019
520			_aYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
655			_aBusiness
655			_aNonfiction
655			_aSelf Help
655			_aPsychology
655			_aEntrepreneurship
655			_aLeadership
650			_aGlobal Citizenship (BIN1064-N)
999			_c59869 _d59869