000			02102nam a2200193 a 4500
001			59886
005			20260219124033.0
020			_a9781439172018
040			_aAIS _dAIS
100			_aMartin Lindstrom
245			_aBrand Sense: Sensory Secrets Behind the Stuff We Buy
082			_a658.8'27
260			_aUSA _bFree Press _c2010
520			_aNow available in paperback, BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
655			_aAdvertising
655			_aBusiness
655			_aBrand name products
650			_aGlobal Citizenship (BIN1064-N)
999			_c59886 _d59886