000			01858nam a2200229 a 4500
001			59889
005			20260219124033.0
020			_a9781591846093
040			_aAIS _dAIS
100			_aSeth Godin
245			_aWhatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012
082			_a658
260			_aUSA _bPortfolio/Penguin _c2012
520			_aSeth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: A marketing lesson from the Apocalypse No, everything is not going to be okay Organized bravery Choose your customers, choose your future Paying attention to the attention economy Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.
655			_aMarketing
655			_aManagement
655			_aBusiness
655			_aPersonal Development
655			_aPsychology
655			_aSelf Help
655			_aNonfiction
999			_c59889 _d59889