| 000 | 01262nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | 59907 | ||
| 005 | 20260219124033.0 | ||
| 020 | _a9780470440315 | ||
| 040 | _aAIS | ||
| 100 | _aLarry Weber | ||
| 245 | _aMarketing to the Social Web: How Digital Customer Communities Build Your Business | ||
| 082 | _a658.872 | ||
| 250 | _a2nd | ||
| 260 |
_bWiley _c2009 |
||
| 520 | _aAn updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. | ||
| 653 | _aBusiness | ||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Marketing to the Social Web How Digital Customer Communities Build Your Business, 2nd Edition (Larry Weber) (z-lib.org).pdf | ||
| 999 |
_c59907 _d59907 |
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