Services Marketing: Integrating Customer Focus Across the Firm

D. Gremler, Dwayne Jo Bitner, Mary Wilson, Alan Zeithaml, Valarie A.

Services Marketing: Integrating Customer Focus Across the Firm - 2nd - UK McGraw-Hill Education 2012

ISBN: 9780077131715

Dewey Class. No.: 658.8

Services Marketing: Integrating Customer Focus Across the Firm

APA

D. Gremler D., Jo Bitner M., Wilson A. & Zeithaml V. A. (2012). Services Marketing: Integrating Customer Focus Across the Firm. UK: McGraw-Hill Education.

Chicago

D. Gremler Dwayne, Jo Bitner Mary, Wilson Alan and Zeithaml Valarie A. 2012. Services Marketing: Integrating Customer Focus Across the Firm. UK: McGraw-Hill Education.

Harvard

D. Gremler D., Jo Bitner M., Wilson A. and Zeithaml V. A. (2012). Services Marketing: Integrating Customer Focus Across the Firm. UK: McGraw-Hill Education.

MLA

D. Gremler Dwayne, Jo Bitner Mary, Wilson Alan and Zeithaml Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. UK: McGraw-Hill Education. 2012.

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