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Services Marketing. Integrating Customer Focus Across the Firm

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

Services Marketing. Integrating Customer Focus Across the Firm - 3rd - McGraw-Hill Education 2016

ISBN: 9780077169312

Subjects--Topical Terms:
(MASB-3133) Services marketing

Dewey Class. No.: 658.8

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