Services Marketing. Integrating Customer Focus Across the Firm (Record no. 53260)

MARC details
000 -LEADER
fixed length control field 00630nam a2200169 a 4500
001 - CONTROL NUMBER
control field 53260
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114728.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077169312
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
245 ## - TITLE STATEMENT
Title Services Marketing. Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Education
Date of publication, distribution, etc. 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MASB-3133) Services marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Services Marketing Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.pdf"><WEB_URL_ROOT_PATH>/MNG06/Services Marketing Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.pdf</a>

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