Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity - 2nd - Upper Saddle River, NJ Prentice Hall 2003 - xxvii, 788 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index.
9780131006706
Brand Name Products -- Management
658.827
Strategic brand management : building, measuring, and managing brand equity - 2nd - Upper Saddle River, NJ Prentice Hall 2003 - xxvii, 788 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index.
9780131006706
Brand Name Products -- Management
658.827