Strategic brand management : building, measuring, and managing brand equity (Record no. 54824)

MARC details
000 -LEADER
fixed length control field 00590nam a2200193 a 4500
001 - CONTROL NUMBER
control field 54824
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123745.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131006706
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane, 1956-
245 ## - TITLE STATEMENT
Title Strategic brand management : building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 788 p. : ill. ; ; 24 cm.
500 ## - GENERAL NOTE
General note Age Group: Adult
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products -- Management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   10.11.2009   658.827 TKB001596 19.02.2026 1 19.02.2026 Books