Entrepreneurship : strategies and resources
Dollinger, Marc J
Entrepreneurship : strategies and resources - 2nd ed. - Prentice Hall c1999 - xxii, 562 p. : ill. ; ; 24 cm.
Age Group: Adult A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc. Includes bibliographical references and index.
9780137459933
Entrepreneurship
New business enterprises
658.4'21
Entrepreneurship : strategies and resources - 2nd ed. - Prentice Hall c1999 - xxii, 562 p. : ill. ; ; 24 cm.
Age Group: Adult A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc. Includes bibliographical references and index.
9780137459933
Entrepreneurship
New business enterprises
658.4'21