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Entrepreneurship : strategies and resources

By: Material type: TextTextPublication details: Prentice Hall c1999Edition: 2nd edDescription: xxii, 562 p. : ill. ; ; 24 cmISBN:
  • 9780137459933
Subject(s): DDC classification:
  • 658.4'21
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Holdings
Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Reference;Reference Section (LRC B) 658.4'21 (Browse shelf(Opens below)) 1 Available TKB001388
Total holds: 0

Age Group: Adult

A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc.

Includes bibliographical references and index.

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