Advertising and promotion: an integrated marketing communications perspective
Belch, George E
Advertising and promotion: an integrated marketing communications perspective - 7th - Boston McGraw-Hill Irwin 2007 - xxvi, 820 p. : col. ill. ; ; 29 cm.
9780071105897
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation
659.1
Advertising and promotion: an integrated marketing communications perspective - 7th - Boston McGraw-Hill Irwin 2007 - xxvi, 820 p. : col. ill. ; ; 29 cm.
9780071105897
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation
659.1