Advertising and promotion: an integrated marketing communications perspective (Record no. 55627)

MARC details
000 -LEADER
fixed length control field 00552nam a2200181 a 4500
001 - CONTROL NUMBER
control field 55627
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123801.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105897
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 p. : col. ill. ; ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-362) Global Entrepreneurship and Innovation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.12.2009   659.1 TKB006429 19.02.2026 1 19.02.2026 Books