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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. Belch, Michael A.

Advertising and promotion : an integrated marketing communications perspective - 9th - Singapore 2012 - xxv, 838 p. : col. ill. ; ; 29 cm.

ISBN: 9780071314404

Subjects--Topical Terms:
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation

Dewey Class. No.: 659.1

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