Advertising and promotion : an integrated marketing communications perspective (Record no. 56633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 56633 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219123845.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071314404 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838 p. : col. ill. ; ; 29 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB-267) Integrated marketing communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB-362) Global Entrepreneurship and Innovation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015098 | 19.02.2026 | 1 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB014713 | 19.02.2026 | 2 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015095 | 19.02.2026 | 3 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015100 | 19.02.2026 | 4 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB014712 | 19.02.2026 | 5 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015097 | 19.02.2026 | 6 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015101 | 19.02.2026 | 7 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB014714 | 19.02.2026 | 8 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015099 | 19.02.2026 | 9 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 28.09.2012 | 659.1 | TKB015096 | 19.02.2026 | 10 | 19.02.2026 | Books |