Research methods for business students
Lewis, Philip Saunders, Mark Thornhill, Adrian
Research methods for business students - 7th - Italy Pearson 2016 - p. cm.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. Includes bibliographical references and index.
9781292016627
(MASB-2410) Business Research Methods
(PGBM 161) MBA PROJECT
650.07
Research methods for business students - 7th - Italy Pearson 2016 - p. cm.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. Includes bibliographical references and index.
9781292016627
(MASB-2410) Business Research Methods
(PGBM 161) MBA PROJECT
650.07