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Research methods for business students

By: Material type: TextTextPublication details: Italy Pearson 2016Edition: 7thDescription: p. cmISBN:
  • 9781292016627
Subject(s): DDC classification:
  • 650.07
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The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

Includes bibliographical references and index.

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