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Advertising and promotion: an integrated marketing communications perspective

Belch, G. Belch, M

Advertising and promotion: an integrated marketing communications perspective - 11th - USA McGraw Hill 2018 - xxv, 838 p. : col. ill. ; ; 29 cm.

ISBN: 9781259921698

Subjects--Topical Terms:
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation
(UGB267) Integrated Marketing Communications

Dewey Class. No.: 659.1

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