Advertising and promotion: an integrated marketing communications perspective (Record no. 57712)

MARC details
000 -LEADER
fixed length control field 00624nam a2200205 a 4500
001 - CONTROL NUMBER
control field 57712
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123947.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259921698
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, G.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, M
245 ## - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 838 p. : col. ill. ; ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-362) Global Entrepreneurship and Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027333 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027342 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027335 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027337 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027339 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027341 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027334 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027336 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027338 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.10.2018   659.1 TKB027340 19.02.2026 10 19.02.2026 Books