Marketing: An Introduction
Philip Kotler Gary M. Armstrong Marc Oliver Opresnik
Marketing: An Introduction - 14th - United Kingdom Pearson Education Limited 2020
How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
9781292294865
(MGT-103) Understanding Markets and Marketing
Marketing
Textbooks
Management
Business
658.8
Marketing: An Introduction - 14th - United Kingdom Pearson Education Limited 2020
How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
9781292294865
(MGT-103) Understanding Markets and Marketing
Marketing
Textbooks
Management
Business
658.8