Marketing: An Introduction (Record no. 58691)

MARC details
000 -LEADER
fixed length control field 00799nam a2200241 a 4500
001 - CONTROL NUMBER
control field 58691
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124012.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292294865
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gary M. Armstrong
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marc Oliver Opresnik
245 ## - TITLE STATEMENT
Title Marketing: An Introduction
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 2020
520 ## - SUMMARY, ETC.
Summary, etc. How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MGT-103) Understanding Markets and Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   28.12.2022   658.8 TKB034843 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034844 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034845 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034846 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034847 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034848 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034849 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034850 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   28.02.2023   658.8 TKB035812 19.02.2026 9 19.02.2026 Books