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Selling and Sales Management

David Jobber Geoffrey Lancaster Kenneth Le Meunier-FitzHugh

Selling and Sales Management - 11th - United Kingdom Pearson 2019

Over the last twenty years, "Selling and Sales Management "has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

ISBN: 9781292205021

Subjects--Topical Terms:
(HRM3045-N) Strategic Management and Responsible Leadership

Index Terms--Genre/Form:
Selling
Sales management

Dewey Class. No.: 658.8/1

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