Principles And Practice Of Marketing
Jobber, David
Principles And Practice Of Marketing - 3rd - Madrid McGraw-Hill Publishing Company 2001
This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications.
9780077096137
Business
Nonfiction
658.8
Principles And Practice Of Marketing - 3rd - Madrid McGraw-Hill Publishing Company 2001
This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications.
9780077096137
Business
Nonfiction
658.8