Principles And Practice Of Marketing (Record no. 59990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 59990 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219124035.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077096137 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 ## - TITLE STATEMENT | |
| Title | Principles And Practice Of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | McGraw-Hill Publishing Company |
| Date of publication, distribution, etc. | 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Nonfiction |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 27.09.2022 | 658.8 | TKB002168 | 19.02.2026 | 1 | 19.02.2026 | Books | |||||||
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 27.09.2022 | 658.8 | TKB004660 | 19.02.2026 | 2 | 19.02.2026 | Books |