Marketing strategy and competitive positioning (Record no. 51682)

MARC details
000 -LEADER
fixed length control field 00924nam a2200217 a 4500
001 - CONTROL NUMBER
control field 51682
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114715.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273740933
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-335) Strategic Marketing
852 ## - LOCATION
Former shelving location 2015-08-25
-- 658.8`02
852 ## - LOCATION
Former shelving location 2015-08-25
-- 658.8`02
852 ## - LOCATION
Former shelving location 2015-08-25
-- 658.8`02

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