The new strategic brand management: strategic thinking (Record no. 52350)

MARC details
000 -LEADER
fixed length control field 01126nam a2200205 a 4500
001 - CONTROL NUMBER
control field 52350
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114721.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`34
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noii
245 ## - TITLE STATEMENT
Title The new strategic brand management: strategic thinking
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2015
852 ## - LOCATION
Former shelving location 2019-11-11
-- 658.8`34
852 ## - LOCATION
Former shelving location 2019-11-11
-- 658.8`34
852 ## - LOCATION
Former shelving location 2019-11-11
-- 658.8`34
852 ## - LOCATION
Former shelving location 2019-11-11
-- 658.8`34
852 ## - LOCATION
Former shelving location 2019-11-11
-- 658.8`34

No items available.