The new strategic brand management: strategic thinking
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TextPublication details: UK Kogan Page 2015Edition: 5thISBN: - 9780749465155
- 658.8`34
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The new strategic brand management: strategic thinking
APA
Kapferer J., . (2015). The new strategic brand management: strategic thinking. UK: Kogan Page.
Chicago
Kapferer Jean-Noii, . 2015. The new strategic brand management: strategic thinking. UK: Kogan Page.
Harvard
Kapferer J., . (2015). The new strategic brand management: strategic thinking. UK: Kogan Page.
MLA
Kapferer Jean-Noii, . The new strategic brand management: strategic thinking. UK: Kogan Page. 2015.