A Framework for Marketing Management (Yozuv No. 53479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02082nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 53479 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114730.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093147 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 245 ## - TITLE STATEMENT | |
| Title | A Framework for Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2016 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Nonfiction |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Textbooks |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB266) Marketing Management and Metrics |
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| Former shelving location | 2023-02-24 |
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