All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (Record no. 54545)

MARC details
000 -LEADER
fixed length control field 00429nam a2200145 a 4500
001 - CONTROL NUMBER
control field 54545
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123737.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471120049
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hallberg, Garth
245 ## - TITLE STATEMENT
Title All consumers are not created equal : the differential marketing strategy for brand loyalty and profits
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 320 p. : ill. ; ; 25 cm.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   31.10.2009   658.8`4 TKB001356 19.02.2026 1 19.02.2026 Books