Basic marketing : a global-managerial approach (Record no. 55626)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00784nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 55626 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219123801.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071121101 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a global-managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. xxxii, 815 [28] p. : col. ill., maps ; ; 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Age Group: Adult |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibiliographical references (p. 754-810) and indexes. |
| 500 ## - GENERAL NOTE | |
| General note | A variety of multi-media instructional aids, including a Web site, are available to support the text. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | 24.12.2009 | 658.8 | TKB003087 | 19.02.2026 | 1 | 19.02.2026 | Books |