Strategic marketing : planning and control

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Material type: Text

TextPublication details: Oxford ; Boston 1999Description: xiii, 176 p. : ill. ; ; 25 cmISBN:

DDC classification:

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Non-Fiction;Book Warehouse (LRC B)	658.8`4 (Browse shelf(Opens below))	1	Available	TKB001600

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Previous	658.8`3 Marketing Research Measurement and Research	658.8`4 All consumers are not created equal : the differential marketing strategy for brand loyalty and profits	658.8`4 Internet commerce	658.8`4 Strategic marketing : planning and control	658.8`4 Electronic commerce: From visiov to fulfillment	658.8`7 Supply chain management in the retail industry	658.8`7 Supply chain management in the retail industry	Next

Age Group: Adult

Includes bibliographical references and index.

"Student"--Cover.

"Published in association with The Chartered Institute of Marketing."

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