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Basic marketing : a managerial perspective

By: Material type: TextTextPublication details: Sydney McGraw Hill 2001Edition: 3rd Australasian edDescription: xvi, 743 p. : ill. (some col) ; ; 28 cmISBN:
  • 9780074708354
DDC classification:
  • 658.800
Summary: Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Reference;Reference Section (LRC B) 658.800 (Browse shelf(Opens below)) 1 Available TKB003088
Total holds: 0

Age Group: Adult

Audience: Tertiary students.

v.1 Text -- v.2 Learning aid.

Includes bibliographical references

Previous ed.: Basic marketing : a managerial approach, 1997.

Includes index.

Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.

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