Exploring marketing research
Material type:
TextPublication details: Mason, Ohio Thomson/South-Western c2003Edition: 8th edDescription: xxi, 744 p. : ill. (some col.) ; ; 29 cmISBN: - 9780324181487
- 658.83
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MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | Book;Reference;Reference Section (LRC B) | 658.83 (Browse shelf(Opens below)) | 1 | Available | TKB002174 |
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| 658.827 Brand management: co-creating meaningful brands | 658.827 Brand New | 658.83 Exploring marketing research | 658.83 Exploring marketing research | 658.83 Marketing research | 658.83 Market Research in a week | 658.83 Marketing research : an applied orientation |
Age Group: Adult
Includes bibliographical references (p. 729-738) and index.
Various multi-media instructional materials, including a web site, are available to supplement the text.
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