A Framework for Marketing Management

By:

Material type: Text

TextPublication details: Harlow, England Pearson Education Limited 2016Edition: 6thISBN:

9781292093147

Subject(s):

(UGB266) Marketing Management and Metrics

Genre/Form:

DDC classification:

658.8

Summary: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases., The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	1	Available	TKB035671
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	2	Available	TKB035672
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	3	Available	TKB035673
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	4	Available	TKB035674
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	5	Available	TKB035675
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	6	Available	TKB035676
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	7	Available	TKB035677
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	8	Available	TKB035678
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	9	Available	TKB035679
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8 (Browse shelf(Opens below))	10	Available	TKB035680

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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases., The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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