Marketing: An Introduction
Gary Armstrong, Philip T. Kotler
Marketing: An Introduction - 10th - Upper Saddle River, NJ Pearson Prentice Hall 2011 - xxxiii, 502, [118] p. : col. ill. ; ; 28 cm.
Age Group: Adult Includes bibliographical references (p. R1-R23) and indexes.
How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
9780273750017
Business
Marketing
Academic
Textbooks
Management
658.8
Marketing: An Introduction - 10th - Upper Saddle River, NJ Pearson Prentice Hall 2011 - xxxiii, 502, [118] p. : col. ill. ; ; 28 cm.
Age Group: Adult Includes bibliographical references (p. R1-R23) and indexes.
How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
9780273750017
Business
Marketing
Academic
Textbooks
Management
658.8