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Marketing: An Introduction

By: Material type: TextTextPublication details: Upper Saddle River, NJ Pearson Prentice Hall 2011Edition: 10thDescription: xxxiii, 502, [118] p. : col. ill. ; ; 28 cmISBN:
  • 9780273750017
Genre/Form: DDC classification:
  • 658.8
Summary: How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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Age Group: Adult

Includes bibliographical references (p. R1-R23) and indexes.

How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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