Marketing: An Introduction (Record no. 56428)

MARC details
000 -LEADER
fixed length control field 00887nam a2200253 a 4500
001 - CONTROL NUMBER
control field 56428
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123833.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273750017
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gary Armstrong, Philip T. Kotler
245 ## - TITLE STATEMENT
Title Marketing: An Introduction
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 502, [118] p. : col. ill. ; ; 28 cm.
500 ## - GENERAL NOTE
General note Age Group: Adult
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. R1-R23) and indexes.
520 ## - SUMMARY, ETC.
Summary, etc. How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Academic
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
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