Strategic brand management : building, measuring, and managing brand equity

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Material type: Text

TextPublication details: Upper Saddle River, NJ Prentice Hall 2003Edition: 2ndDescription: xxvii, 788 p. : ill. ; ; 24 cmISBN:

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Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Non-Fiction;Book Warehouse (LRC B)	658.827 (Browse shelf(Opens below))	1	Available	TKB001596

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Previous	658.812 Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer	658.812 Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer	658.827 Brand power	658.827 Strategic brand management : building, measuring, and managing brand equity	658.827 Branding in Asia : the creation, development, and management of Asian brands for the global market	658.827 Branding in Asia : the creation, development, and management of Asian brands for the global market	658.827 Branding in Asia : the creation, development, and management of Asian brands for the global market	Next

Age Group: Adult

Includes bibliographical references and index.

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