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Principles And Practice Of Marketing

By: Material type: TextTextPublication details: Madrid McGraw-Hill Publishing Company 2001Edition: 3rdISBN:
  • 9780077096137
Genre/Form: DDC classification:
  • 658.8
Summary: This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Reference;Reference Section (LRC B) 658.8 (Browse shelf(Opens below)) 1 Available TKB002168
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;For Review;Book Warehouse (LRC B) 658.8 (Browse shelf(Opens below)) 2 Available TKB004660
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This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications.

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