Marketing: An Introduction

By:

Gary Armstrong, Philip T. Kotler

Material type: Text

TextPublication details: Upper Saddle River, NJ Pearson Prentice Hall 2011Edition: 10thDescription: xxxiii, 502, [118] p. : col. ill. ; ; 28 cmISBN:

9780273750017

Genre/Form:

DDC classification:

658.8

Summary: How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

This record has many physical items (97). View all the physical items.

Browsing MDIS Tashkent Learning Resource Center shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	658.8 Marketing: An Introduction	Next

Age Group: Adult

Includes bibliographical references (p. R1-R23) and indexes.

How do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

There are no comments on this title.

to post a comment.